Mellentin’s 10 Key Trends for 2010

Mellentin’s 10 Key Trends for 2010

Each year since 1995, leading industry expert Mellentin has forecast and analyzed trends in food, nutrition and health. “In tough times the single most important factor consumers will take into account when choosing a functional food or drink will be whether it delivers a benefit they can feel,” says Mellentin.

Mellentin’s 10 Key Trends for 2010 are

   • Digestive health – a mega-trend moves beyond the tipping point  

   • An intrinsic health benefit that’s also convenient

   • Feel the benefit – the most powerful marketing message

   • Energy – a world of untapped opportunities

   • Fruit and superfruit – the future of food and health

   • Antioxidants – big in America, dead in Europe?

   • Weight management

   • Healthy snacking

   • Packaging and premiumisation

   • Bones and movement

 Let’s compare Annies Fibre Fruit with (Excluding packaging for all) 

   Potato Chips as a kids snack 1/10

   Cookie    /10 

   Meat Jerky Sticks   2/10

   Muesli Bar    4/10

   Annies    8 /10

The report also includes 7 Micro-Trends. These are:

  1. Protein power

  2. Kids’ nutrition

  3. New life for heart-health and cholesterol-lowering?

  4. Probiotics’ new prospects

  5. Immunity – a great claim that’s hard to use

  6. Fresh start for omega-3?

  7. Beauty an ultra-niche opportunity

Again Compare within our Range

   Potato Chips  0

  Cookie   1

  Meat Jerky  1

  Museli   2

  Annies   6

About the author

Julian Mellentin is one of the world's few international specialists in the business of food, nutrition and health. Julian is the owner and editor of New Nutrition Business, the leading source of industry and market analysis, which has focused solely on researching and forecasting the nutrition business since 1995.