10 world trends

10 World trends in Food "Annies meets them all"

Foods and beverages that provide a health benefit consumers can actually feel will be best placed to weather the global economic downturn, according to 10 Key Trends in Food, Nutrition & Health 2009.

Each year since 1995, leading industry expert Mellentin has forecast and analyzed trends in food, nutrition and health. “In tough times the single most important factor consumers will take into account when choosing a functional food or drink will be whether it delivers a benefit they can feel,” says Mellentin.

Our founder and GM Annies Giles says “I have always believed it is important for Annies to provide products that are at the forefront of health and ahead of consumer expectations. It is really rewarding to see that once again our products are meeting all of the world trends in food and are providing good nutrition to all segments of the population.”

Mellentin’s 10 Key Trends for 2009 are:

1. Digestive health: the biggest trend	Natural Sweet Range – Fibre Sweet
2. Feel the benefit: what consumers want most in recessionary times	Annies Fruit Bar range – 100% fruit, NZ product, nothing added.
3. Weight management: a bright future for foods that make you want to eat less	Natural Sweet Range – Xylitol sugar, Annies fruit bars
4. Energy: new markets waiting to be discovered	Annies Fibre Fruit bars
5. Naturally healthy and free-from: what everyone wants	Annies fruit bar range and Mrs Mays Nut range
6. Fruit: the future of functional foods	Annies Fruit bar range, Natural Sweet sugars replacers and fibre products
7. Kids nutrition: make parents’ lives easier	Annies Wiggles fruit bars
8. Healthy snacks for the “me” generations	Annies fruit bar range
9. Ultra-loyal consumers: niches to help brands ride the recession	Annies – Food you trust
10. Packaging innovation delivers premium prices	Annies fruit bar range – 2 year shelf life